After three years of extensive renovation work, Renault is celebrating its grand return to the iconic Champs-Élysées in Paris with the opening of “le défilé Renault the Carwalk,” which promises to reinvent the public’s experience with the brand.
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More than just a simple showroom, the space has been designed as a unique cultural hub, bringing together vehicle exhibitions, a boutique, a restaurant, and a program of special events.
According to Renault, the aim is to surprise, inspire, and connect people, transforming the location into a vibrant and innovative meeting point.
Bold architecture
The architectural project was signed by renowned French architect Franklin Azzi, who developed a spiral structure with oval and organic lines inspired by the road — Renault’s true habitat.
The architect’s idea is to create an immersive sensory experience, accessible to all visitors, combining modernity and tradition at one of the most famous addresses in the world.
Culture and industry side by side
With this new space, Renault reaffirms its presence not only as an automobile manufacturer but also as a cultural and industrial player in the heart of Paris.
The goal is to strengthen the brand’s connection with the Champs-Élysées and with the image of a France open to the world.
Opening spotlight: Renault 4 E-Tech
The inauguration takes place in September and will feature MAISON4, a pop-up store entirely dedicated to the Renault 4 E-Tech electric — the contemporary version of the legendary model launched in 1961.
Source and images: Renault. This content was created with the help of AI and reviewed by the editorial team.
